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Be consistent with search intent. Include your target keywords in meaningful places. Keep it within 160 characters. Recommended reading : How to efficiently write the perfect meta description How to add meta description to a page Paste the code below into the <head> section of your page: <meta name="description" content="Place the meta description text here."> If you use WordPress, Yoast makes it easy. Other CMSs like Squarespace and Wix have similar features. How to find and fix common meta description mistakes Four common problems with meta descriptions are the same as with title tags: Too long/too short. Google states that "there is no limit to the length of meta descriptions,
but Bolivia Email List snippets in search results are truncated if necessary, typically to fit the width of the device . " not exist. Google says, “Make sure every page on your site has a meta description.” There are multiple meta descriptions on one page. Multiple tags can confuse search engines. Meta descriptions are duplicated on multiple pages. Google says you should "differentiate the descriptions of different pages." Check for the first two errors on a page-by-page basis using SERPSim or Yoast. Crawl your website with Ahrefs' Site Audit and check the On page report for the first three errors on every page. Check for duplicate meta descriptions between pages with the Duplicate Content Report. Modify it in the same way as the title tag. Meta robots Meta robots tags
tell search engines whether and how to crawl your web pages. Syntax <meta name=”robots” content="index, follow"> Why is it important as an SEO measure? Incorrectly attributing meta robots tags can have a devastating effect on your site's presence in search results. SEO depends on understanding these tags and using them effectively. With that in mind, here are the values you can use with this tag: index : Tells the bot to index. noindex : Tells the bot not to index the page. follow : Tells the bot to crawl the links on that page and that you also vouch for them. nofollow : Tells the bot not to crawl the links on the page, indicating no endorsement. These combinations can be done in one of the following ways: <meta name=”robots” content=”noindex, nofollow”> <meta name=”robots” content=”index, follow”> <meta name=”robots” content=”noindex, follow”> <meta name=” robots” content=”index, nofollow”> Also, by setting <meta name=”robots” content=”none”> , it becomes the same as noindex and nofollow. Not setting the meta robots tag is the same as index and follow. Note: Google views the "nofollow" tag as a hint, not an instruction .
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