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The marketing mix can be applied to non-commercial institutions that want to promote a service. Example: educational institutions that want to promote a training course (product) at the appropriate price (pricing), by promoting the training course in the appropriate manner and in the appropriate place. The marketing mix is directed at customer satisfaction Its aim is to direct all marketing efforts in order to gain customer satisfaction, meet his needs and establish a loyal relationship between the customer and the brand. The marketing mix helps achieve goals Applying the elements of the electronic marketing mix correctly and in an organized manner helps to achieve more profits and obtain a large market share. Electronic marketing strategy Electronic marketing strategy Electronic marketing strategies.
With the spread of the technological revolution in recent years, companies and institutions need to develop their methods of marketing for their projects, and here electronic marketing appeared, which has become the ideal way to reach your potential customers, and here the need for electronic marketing strategies appeared. E-marketing strategy: It is a set of practical steps that the company takes to implement long-term South Africa Email List marketing goals, by exploiting various marketing channels such as: Free accounts on social networking sites (Facebook, Twitter, Instagram, and LinkedIn). Sponsored ads on search engines. YouTube channels. Objectives of electronic marketing strategies The goals of electronic marketing strategies are to increase sales by understanding the target segment, meeting its needs, strengthening relationships with customers, building a good relationship, and continuous and continuous communication with customers. In order to ensure the success of the marketing strategy, we must focus on these elements: Setting goals. Study and understand your target audience. Create a buyer persona file. Study the stages of purchasing. Determine the appropriate marketing channels. Setting goals When creating a marketing strategy, you must set SMART Goals, which are specific, measurable, achievable, relevant to your business, and time-bound. Study and understand your target audience Studying and understanding the audience and knowing their requirements and desires helps you develop your product in a way that meets these desires, and also helps you know the appropriate way to persuade your customers to buy your products.
Create a buyer persona file “Marketing to everyone equals marketing to no one.” Therefore, you must divide the audience into different categories, target the group most interested in your products or services, know basic information about them (such as age - geographic location - educational background - where they are located), and know their needs, desires, goals, and the obstacles that prevent them from Satisfy these desires. Study the stages of purchasing Knowing the purchasing stage the customer is in helps companies reach their target audience at the right time and with the appropriate marketing message, and thus helps you save time and effort in reaching your potential customers. Determine the appropriate marketing channels The marketing strategy should contain a list of marketing channels used to promote your products and services. Choosing the appropriate marketing channel depends on how easy it is to reach your potential customers in the target market in order to increase awareness of your brand and attract more potential customers. The most important electronic marketing strategies Your e-marketing strategy must contain these six basic elements: Create a store or website. Develop a social media marketing strategy. Search engine marketing.
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