For example, an online advertising campaign might

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Edesired action on a website or within a campaign. This action may vary and may include online purchases, filling out forms, downloading content, registering for a service, etc. The conversion rate formula is: (Number of Conversions / Total Number of Visitors or Interactions) x 100. Return on Investment (ROI): Return on Investment (ROI) represents the ratio between the profit (or economy) obtained from an investment and the cost of that investment.

It is a measure of financial efficiency and shows how much  Special Data has been obtained in terms of profit compared to the cost of the investment. The ROI formula is: (Obtained Profit – Investment Cost) / Investment Cost x 100.  of desired actions performed by visitors, while ROI focuses on evaluating the financial efficiency of an investment in relation to the profit obtained.  have a certain conversion rate that shows how many of the visitors brought in by that campaign took a desired action (such as a purchase).





On the other hand, ROI shows how well that campaign performed financially, taking into account the total cost of the campaign and the profit generated. Both metrics are important to evaluate the success and effectiveness of a marketing strategy or campaign, and using them in combination can provide a more complete picture of overall performance. Optimization strategies for conversion rates Before starting the conversion rate optimization process.