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A short text and a button refer to a contact form for newsletter registration or provide information for download (e.g. an e-book or white paper). In this way, you collect contact details of your interested parties, which you then use for lead nurturing . A color highlight – matching the color scheme ( corporate design ) of your layout – or an image or graphic are good eye-catchers. Make sure your wording is simple and precise so that users know what to expect when they click on the button. Consistent communication is important here. Our experience has shown that two CTAs per landing page are optimal - one after the first content sections and one at the end of the page. Pro Tip:
You can use A/B testing to find out which CTAs generate the most leads. In principle, both landing pages and CTA elements on the website should be subjected to regular A/B testing. Establish a testing process here to continuously achieve better results. Step 8: Use different distribution channels Once you have created your content, it is time to distribute the content. In the editorial plan you have already recorded which channels you Phone Number will publish your content on. Using the seeding strategy , you can spread your content specifically across different channels. For example, share a new blog article via social media (Facebook, Instagram, LinkedIn, Xing or Twitter ) and draw attention to your exciting content. In the best case scenario, you also benefit from recommendations from users who share your content.
This increases your reach and has a positive long-term effect on your search engine ranking . Step 9: Lead Nurturing – maintain contacts When downloading in exchange for helpful content, interested parties are happy to provide their email address. This enables you to make initial contact . Someone downloaded your e-book on a specific topic? Take the opportunity to provide him or her with additional useful content via automated emails. This way, you will be remembered and will be able to convince interested parties of your company during the consideration phase. Important: Please make sure that you have obtained proper GDPR-compliant consent to send marketing emails. Alternatively, sales can also be used at this point .
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