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Bill 2630 is a bill that seeks to regulate large digital platforms. One of the main objectives of the bill is to combat the spread of false information and establish objective rules for the operation of social networks, direct messaging applications and other services made available online.
Although the text of the bill foresees its application to platforms with more than 10 million users, the so-called “Big Techs”, it could have major impacts on small and medium-sized advertising and digital media companies, as well as affecting the users of the large platforms themselves.
Despite being known as the “Fake News Law”, the project gambling data singapore also brings definitions about programmatic media, new commercial responsibilities, rules for businesses and companies that publish promoted content, among other points that affect the operation of many players in the digital market in general.
It is important to emphasize that the scope and impact of PL 2630 may vary depending on the changes and adjustments made throughout the legislative process.
Identifying advertisers on platforms
The text of the bill consolidated by the rapporteur requires providers to confirm the identification documents of advertisers responsible for the accounts that promote content, which includes both those who present the content and those who pay for it. If this provision is approved in the final text, it is possible that there will be greater bureaucratization of advertising processes.
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